Today’s Optician

Project Showcase

Website Type

Business eCommerce

CMS Platform


Website Size

2-9 Pages

Design Approach

Template Design

Project Summary

Reuben from Today’s Optician came to us looking to create a brand new e-commerce website for his startup lens replacement business. The service would allow customers to send in their own frames and Today’s Optician would replace them with new ones, skipping the hassle of going to the store.

In order to facilitate the process, the website needed a heavily custom ordering form with contingent logic to address all the scenarios a user could select.

Today’s Optician wanted the website to have a modern and fresh look with a simple to navigate and use interface that made ordering new lenses online – fast and easy.

Customer Review

It was a great experience working with the design team on my logo and website project, I am very pleased with the final result and the consistent communication I've received throughout the process. I would most definitely recommend their services for web development and design to anyone in the market.

Reuben K.

Today's Optician


Our development team leveraged WooCommerce and the Composite Products extension to create a thorough and easy to use order form that guides users through the ordering process. Translating a complex purchase into an easy & seamless experience.

Product Upgrades

We implemented a upgrades section into the order process, making it seamless and increasing the likelihood of customer upgrades.

Order Summary

While completing the order process, users are able to see the stages, their selections, and the total cost - making the experience more intuitive and reducing friction.

Get Started

We would love to hear about your project and discuss how we can help. Please schedule a consultation call or fill out our general contact form.

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